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Which photos should I upload to my website?

This is a question every photographer faces in the beginning of their career. You have been learning new things – long exposures, new poses, post processing filters, your first goofy shot with a fisheye lens – and you are excited about the results so you want to show all those incredible shots on your website.

Of course you do. I understand. I’ve been there. But…

Don’t do it.

Only show your BEST work on your website. The very best.

I recommend that before you share those new photos that you are excited about with the world, you only show them to your friends. Or if you don’t have friends who know a bit about photography, just make sure that you look at that photo every day, many times a day, for two weeks. Just so that your first excitement wanes and you start seeing the photo more objectively. And very likely you’ll start seeing things that you could have done better.

And even quicker way for you to see the ‘flaws’ in your photo is to post it to a designated forum/group for constructive critique. Other people will find problems if you can’t – you can be sure of that. But while other photographers’ critique is valuable, don’t forget that every piece of critique is only someone’s opinion, not a universal truth, so don’t get discouraged by it. Receive critique gracefully and make you own mind up whether you accept and agree with it.

After two weeks, if you are not completely happy with a photo, don’t present it in your portfolio. Hide it, learn from it, and if possible, retake it and make it better.

If you ARE completely happy with the photo and you still love it and it excites you two weeks later, show it with pride for everyone to see.

How many photos should you have in your portfolio?

Show a maximum of 20 photos in each category. 12 is even better.

No one has time to look through dozens of photos, and you should be able to convey your style of photography in 20 photos or less. That’s what your potential clients want to find out when they come to your website: what style of photos you take. Not the random shots that anyone could have taken, but photos that reveal what you look to capture, what you bring out in the people or the subjects that you photograph.

Things to consider when choosing photos for your portfolio:

1) Are you proud of the shot?
2) Would you definitely like to shoot more similar photos?

When you show the kind of photos you would like to shoot more of – whether it’s portraits of weddings – you will attract the kind of people who want to be in those kinds of photos!

This of course works for commercial photography, too. Show the style of photography you want to be commissioned on. For example: I want to shoot more properties, so I show a lot of holiday let photography and interior design photography online. On the other hand, low value product photography is something I don’t want to do, so I don’t show any of those shots in public.

Think back to what kind of shoots have been your favourite ones when everything worked like a dream: you enjoyed the shoot, the client was very happy and appreciative, you got great shots and client communication was brilliant, too. Those are the kind of clients you want to find more of, and those are the kind of photos you should share with everyone online.

To find out how you can find your perfect clients online, download my free infographic here:
Click Here to Download


Website portfolio: Which photos should I include? — 4 Comments

  1. Pingback: Business Finances: Break-Even Figure - PhotoBizBooster

  2. I am so glad I found your ad on LinkedIn. I was a bit sceptical at first but I am at the right stage (startup business and University) to learn best practice before final year. Katarina, you are amazing and I am very grateful!

    • How wonderful, Gabby! I’m really glad I can help. I have quite a few blog posts almost ready to publish, so look out for more content this week and next. In the meantime, do let me know if there’s anything in particular that you would like to know/learn about the business side of things, and I’ll see if I can write an article out about it to help you out.

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