Social Media Tips for Photographers
1. Choose your social media platform(s).
Don’t spread yourself too thinly by trying to be everywhere. Do your research and find where your ideal clients are hanging out. Select up to three social media platforms to focus on. Make a marketing plan for that/those places only.
2. Be consistent.
As with every other effort in life, you need to be consistent to see good results for your efforts. This applies to both regularity (daily, weekly, etc) as well as the content of your posts being in line with your brand. Which leads us to the next tip…
3. Find your own social media voice.
What does your brand stand for? What makes you unique? What are your business values? Write down your answers to these questions. It will help you find your voice on social media. Remember that there are dozens of photographers in your area so make sure you are not “just another photographer”. How will your audience remember you?
4. Tell stories.
We all love to hear stories. It’s how we connect with other humans. Tell stories of the people you have helped with your photography. Think of the benefit your client has had from your photography and tell that story to inspire others. Also, tell behind-the-scenes stories of your business. It will humanise your brand and help make an emotional connection with your audience. You can occasionally tell some stories even from your own life rather than business. It will help your clients connect with you even further, as long as it is still in line with your brand values.
5. Be yourself.
Don’t be afraid to be who you are without pretending to be more ‘serious’, ‘professional’, ‘superstar’ or anything else that isn’t the truth. We are all human, and if you let your true personality shine, the people who resonate with you will find you, and those are the kind of people who you want to work with.
Social media is not the TV news. Don’t broadcast. Be real, be sociable.